Latest Content
Below you'll find the latest and greatest content from Sigstr. From customer stories to thought leadership and even a few step-by-step tutorials, the Sigstr Hub has what you need to get the most out of employee email.
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Read Article3 Easy Ways to Turn Sales Reps Into Micro-Marketers
Marketing teams can (and should) educate, reinforce, and equip their sales reps with methods for implementing a high level of personalization at scale, turning them into micro-marketers.
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Read ArticleSigstr’s Relationship-Based Marketing Playbook
While MQLs are important for managing your funnel, they’re unreliable predictors of customer win rates. A more predictive indicator of customer win rates is relationship development.
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Read ArticleProspecting How To: Create “Wow” Moments in Sales with Sendoso, Sigstr, and SalesLoft
Sendoso, Sigstr, and SalesLoft, when used in tandem, can come together to create a cohesive, attention-grabbing experience for a prospect (or customer). See how in this prospecting how to guide.
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Read ArticleSigstr + PathFactory: Deliver Personalized Email Signature Marketing at Scale and Understand How Buyers Engage with Content
A recap of today's big news about the Sigstr + PathFactory integration, which allows teams to promote content in every email sent by their employees and gain insight into how that content is consumed.
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Read ArticleSigstr for Field Marketers: Utilizing Relationship Marketing in Preparation for Your Next Field Event
Putting your team in position to be face-to-face with your top customers and prospects can pay major dividends, but field marketing events are tough! Here's how Sigstr can help.
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Read ArticleIf The Good Place Characters Had Email Signatures
In an effort to get into The Good Place ourselves, the Sigstr team imagined what each character's email signature would look like. Eleanor, Chidi, and even Bad Janet - check them all out here!
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Read ArticleIf Your Favorite Halloween Characters Had Email Signatures
If Scooby Doo, Frankenstein, Dracula, or the Hocus Pocus witches had email signatures - what would they look like? Check out this collection of Halloween-themed email signature banners.
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Read ArticleEmail Signature Marketing vs. Traditional Email Marketing
The Sigstr team compared total clicks between these two email strategies and found that email signature marketing is much more effective. We're talking 1,500 more clicks more effective!
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Read ArticleLumavate Adds Sigstr to ABM Strategy with Account-Specific Targeting
With Sigstr, Lumavate has unlocked employee email as their most pointed ad channel and new account-based marketing secret weapon. Learn more in this case study and customer interview.
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1:53Watch VideoSigstr Pulse for Salespeople
People build relationships, and relationships drive business. But in the world of sales, it can be difficult to make real, authentic connections. Luckily, Sigstr Pulse helps to bridge the gap. Sigst
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Read ArticleSigstr Guidelines: Tips and Tricks for Designing Email Signature Banners
Ever wondered what goes into an email signature banner design? Sigstr's own designer, Anna Zimmerman, shares a few secrets and tips on how she approaches designing campaigns in this handy infographic.
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Read ArticleHow We Achieved 5x Higher Engagement with Targeted Email Signature Marketing
Based on data from Sigstr's own account, learn how targeted email signature marketing can double, triple, quadruple, or even quintuple engagement rates.
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Read ArticleEmail Signature Marketing for a Good Cause
Aside from promoting content and events, Sigstr customers are doing some amazing things with email signature marketing around philanthropy, fundraising, and natural disaster relief efforts.
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Read ArticleHow Relationship Marketing Impacts Events
In this video blog, Sigstr's Relationship Marketing and Event Marketing Manager, Bailey Roberts, talks through the impact of relationship marketing related to events and field marketing.
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1:33Watch VideoSigstr Pulse for ABM
Gone are the days of “spray-and-pray” and “inbound optimization”. Today’s most savvy marketers are focusing on their highest value accounts and aligning their efforts to win there. Sigstr Pulse provid
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Read ArticleKnown Marketing in the Age of GDPR
Sigstr's Data Protection Officer & Director of QA, Brent Mackay, shares more on what GDPR means for marketers today and the importance of known marketing.
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Read ArticleSigstr for Sales: How Relationship Marketing Impacts a Sales Rep's Day-To-Day
Josh Cox from the Sigstr Sales team shares how he takes full advantage of Sigstr's Relationship Marketing platform during his day-to-day as a sales rep.
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Read Flipbook
Sigstr's September Issue of Email Signature Marketing
Inspired by Vogue's annual publication of all things fashion, Sigstr is showcasing the best of the best in email signature design with 50 beautiful campaign banners from their customers.
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Read ArticleHow Relationship Marketing Impacts ABM and Revenue Goals
Sigstr's VP of Marketing, Justin Keller, shares what relationship marketing means to him and how it can be applied to account-based marketing and sales and marketing alignment.
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1:53Watch VideoSigstr Pulse for Event Marketing
As most marketers can attest, an event’s success is determined by the people who show up and what happens when everyone goes home. So the question is, how do you get the right customers and prospects
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