Blog

Welcome to the Sigstr blog! Here you'll find helpful tutorials, design inspiration, thought leadership, and even a few light-hearted reads. All designed to help you unlock employee email as a new ad channel.

  • Drift and Sigstr Integrate to Bring Advanced Targeting and Enterprise Functionality

    Drift and Sigstr Integrate to Bring Advanced Targeting and Enterprise Functionality

    Drive more Drift conversations, powered by Sigstr! Check out this overview on our new integration with Drift and see how you can connect the power of employee email with conversational marketing.

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  • How Sigstr Is Preparing for CCPA

    How Sigstr Is Preparing for CCPA

    What is CCPA? How does it relate to GDPR? What does it mean for marketers today? Sigstr's Data Protection Officer breaks this down and more.

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  • October 2019 Product Update: A/B Testing Is Here!

    October 2019 Product Update: A/B Testing Is Here!

    Now Sigstr customers have even more options to create the PERFECT email banner campaign, including AB testing and an improved Targeted Campaign workflow.

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  • How to Achieve Marketing & Sales Alignment to Build Brand Trust

    How to Achieve Marketing & Sales Alignment to Build Brand Trust

    See how two big brands today are using sales and marketing alignment to build brand trust with their most important prospects and customers.

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  • Sigstr and Outreach Announce Advanced Integration To Bring Targeted Ad Campaigns to Every Email

    Sigstr and Outreach Announce Advanced Integration To Bring Targeted Ad Campaigns to Every Email

    Now available - our advanced integration with Outreach! Joint customers can now include targeted email signature ads in every sent email from Outreach.

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  • Sigstr Wins Uberflip’s Tech Partner of the Year

    Sigstr Wins Uberflip’s Tech Partner of the Year

    Get a behind-the-scenes look at how we won Uberflip's Tech Partner of the Year award and see how marketers today are using the Uberflip + Sigstr integration.

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  • Sigstr’s Commitment to Security: SOC 2 Type II Compliance

    Sigstr’s Commitment to Security: SOC 2 Type II Compliance

    We are very excited to announce Sigstr's SOC 2 Type II certification! Sigstr went through a rigorous third party audit to receive this prestigious status.

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  • August 2019 Product Update: A Brand New Campaign Creation Flow

    August 2019 Product Update: A Brand New Campaign Creation Flow

    A brand new Campaign creation experience is here! Now Sigstr users can enjoy more options and more functionality, all in one seamless workflow.

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  • Influence Every Step of Your Buyer’s Journey with Sigstr

    Influence Every Step of Your Buyer’s Journey with Sigstr

    See why employee email is the perfect channel for Marketers to influence and measure every stage of the buyer journey. Check out 5 examples in this blog post.

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  • How Inbound and ABM Can Go Hand-in-Hand to Drive Growth

    How Inbound and ABM Can Go Hand-in-Hand to Drive Growth

    Inbound marketing and ABM are often seen as at odds, since ABM is typically classified as an outbound approach, but both can compliment each other nicely.

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  • 3 Ways Sales and Marketing Can Build Trust With Their B2B Buyers

    3 Ways Sales and Marketing Can Build Trust With Their B2B Buyers

    A guest post from PathFactory that shares 3 ways teams can build more trust with their B2B buyers and find new ways to better understand them.

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  • Sigstr and G2 Integrate to Drive New Reviews and Profile Views

    Sigstr and G2 Integrate to Drive New Reviews and Profile Views

    Use Sigstr and every email sent by your employees as a new channel to encourage customers to leave feedback and reviews on your product or services. The Sigstr + G2 integration is now available!

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  • June 2019 Product Update: The Summer of Integrations

    June 2019 Product Update: The Summer of Integrations

    Sigstr has been hard at work developing integrations with key ABM and content partners as well as creating a brand new campaign experience!

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  • Terminus Takes Their ABM Program to the Next Level with New Insight into Their Top Tier Accounts

    Terminus Takes Their ABM Program to the Next Level with New Insight into Their Top Tier Accounts

    See how Terminus uses Sigstr to select the best fit accounts for their ABM program and now uses employee email as a brand new advertising channel.

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  • Bring Powerful Ad Targeting Into Every SalesLoft Email

    Bring Powerful Ad Targeting Into Every SalesLoft Email

    Now sales and marketing teams can leverage Sigstr's targeting functionality in all SalesLoft email cadences! Use every email as a marketing opportuntiy.

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  • Sigstr + Demandbase: A Match Made in ABM Heaven

    Sigstr + Demandbase: A Match Made in ABM Heaven

    Orchestrate personalized, account-based campaigns across your two biggest ad channels (web and 1:1 email) with the new Sigstr + Demandbase integration!

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  • Capture Buyer Intent and Opportunity Analytics with Sigstr’s New Salesforce Integration

    Capture Buyer Intent and Opportunity Analytics with Sigstr’s New Salesforce Integration

    Relationship intent scores and campaign opportunity analytics are both now available with Sigstr's new integration with Salesforce.

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  • So You Just Became a Sigstr Customer – Now What?

    So You Just Became a Sigstr Customer – Now What?

    At Sigstr, we love on boarding new customers and making them look like rockstars. In this post, we talk through that process and what customers can expect.

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  •  Sigstr Product Update: April 2019

    Sigstr Product Update: April 2019

    Spring has officially arrived and so have new Sigstr features! We're excited to announce several new advanced analytics offerings and more.

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  • Sigstr Achieves AWS Digital Customer Experience Competency Status

    Sigstr Achieves AWS Digital Customer Experience Competency Status

    Sigstr announced today that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status.

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