Blog

Welcome to the Sigstr blog! Here you'll find helpful tutorials, design inspiration, thought leadership, and even a few light-hearted reads. All designed to help you unlock employee email as a new ad channel.

  • Terminus + Sigstr: Relationship Intelligence for ABM Success

    Terminus + Sigstr: Relationship Intelligence for ABM Success

    A quick overview on the new Terminus + Sigstr integration and how it will help account-based marketers stay aligned with sales and measure success with digital engagement and relationship scores.

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  • Why Our Customers Deserve to Win a Killer Content Award

    Why Our Customers Deserve to Win a Killer Content Award

    Sigstr's September Issue of Email Signature Marketing is up for the B2B Choice Killer Content Award - and our customers deserve all the credit. Here's why Sigstr, and our customers, should win.

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  • Sigstr's 2018 Year in Review

    Sigstr's 2018 Year in Review

    2018 was a monumental year for Sigstr full of team growth, customer milestones, and margaritas (lots of margaritas). So we wanted to take a minute to list out the highlights and express our gratitude.

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  • If Seinfeld Characters Had Email Signatures

    If Seinfeld Characters Had Email Signatures

    Sigstr imagines what the email signatures of the Seinfeld gang, their acquaintances, bosses, and roommates would look like in this new addition to their comical blog series.

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  • 5 Essential Tips for Marketing Your End-of-Year Fundraiser

    5 Essential Tips for Marketing Your End-of-Year Fundraiser

    Marketing your end-of-the-year fundraising can be a challenge, but the holiday giving season is too important to pass up! Review a few tips to get started.

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  • December Product Update

    December Product Update

    Santa came early at the Sigstr office! We’re thrilled to announce four new integrations, an updated end user experience, and expanded relationship intelligence features in this Sigsr Product Update.

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  • Uberflip and Sigstr Partner to Provide Brand New Distribution Channel for Personalized Content

    Uberflip and Sigstr Partner to Provide Brand New Distribution Channel for Personalized Content

    A recap of today's big news about Sigstr and Uberflip's new partnership to provide a brand new distribution channel for personalized content. See the new integration in action here!

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  • Sigstr's Dog Days of November

    Sigstr's Dog Days of November

    During the month of November, we had dogs in the office almost every day. It made everyone in the Sigstr office so happy, so we decided to document the month with these adorable pictures.

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  • Build vs. Buy - Email Signature Marketing

    Build vs. Buy - Email Signature Marketing

    If manually updating email signatures is becoming a pain for your team, maybe it's time to invest in email signature marketing? Use this guide from Sigstr to decide between build vs. buy.

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  • 3 Easy Ways to Turn Sales Reps Into Micro-Marketers

    3 Easy Ways to Turn Sales Reps Into Micro-Marketers

    Marketing teams can (and should) educate, reinforce, and equip their sales reps with methods for implementing a high level of personalization at scale, turning them into micro-marketers.

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  • Sigstr’s Relationship-Based Marketing Playbook

    Sigstr’s Relationship-Based Marketing Playbook

    While MQLs are important for managing your funnel, they’re unreliable predictors of customer win rates. A more predictive indicator of customer win rates is relationship development.

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  • Prospecting How To: Create “Wow” Moments in Sales with Sendoso, Sigstr, and SalesLoft

    Prospecting How To: Create “Wow” Moments in Sales with Sendoso, Sigstr, and SalesLoft

    Sendoso, Sigstr, and SalesLoft, when used in tandem, can come together to create a cohesive, attention-grabbing experience for a prospect (or customer). See how in this prospecting how to guide.

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  • Sigstr + PathFactory: Deliver Personalized Email Signature Marketing at Scale and Understand How Buyers Engage with Content

    Sigstr + PathFactory: Deliver Personalized Email Signature Marketing at Scale and Understand How Buyers Engage with Content

    A recap of today's big news about the Sigstr + PathFactory integration, which allows teams to promote content in every email sent by their employees and gain insight into how that content is consumed.

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  • Sigstr for Field Marketers: Utilizing Relationship Marketing in Preparation for Your Next Field Event

    Sigstr for Field Marketers: Utilizing Relationship Marketing in Preparation for Your Next Field Event

    Putting your team in position to be face-to-face with your top customers and prospects can pay major dividends, but field marketing events are tough! Here's how Sigstr can help.

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  • If The Good Place Characters Had Email Signatures

    If The Good Place Characters Had Email Signatures

    In an effort to get into The Good Place ourselves, the Sigstr team imagined what each character's email signature would look like. Eleanor, Chidi, and even Bad Janet - check them all out here!

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  • If Your Favorite Halloween Characters Had Email Signatures

    If Your Favorite Halloween Characters Had Email Signatures

    If Scooby Doo, Frankenstein, Dracula, or the Hocus Pocus witches had email signatures - what would they look like? Check out this collection of Halloween-themed email signature banners.

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  • Stay Connected!
  • Email Signature Marketing vs. Traditional Email Marketing

    Email Signature Marketing vs. Traditional Email Marketing

    The Sigstr team compared total clicks between these two email strategies and found that email signature marketing is much more effective. We're talking 1,500 more clicks more effective!

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  • Lumavate Adds Sigstr to ABM Strategy with Account-Specific Targeting

    Lumavate Adds Sigstr to ABM Strategy with Account-Specific Targeting

    With Sigstr, Lumavate has unlocked employee email as their most pointed ad channel and new account-based marketing secret weapon. Learn more in this case study and customer interview.

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  • Sigstr Guidelines: Tips and Tricks for Designing Email Signature Banners

    Sigstr Guidelines: Tips and Tricks for Designing Email Signature Banners

    Ever wondered what goes into an email signature banner design? Sigstr's own designer, Anna Zimmerman, shares a few secrets and tips on how she approaches designing campaigns in this handy infographic.

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  • How We Achieved 5x Higher Engagement with Targeted Email Signature Marketing

    How We Achieved 5x Higher Engagement with Targeted Email Signature Marketing

    Based on data from Sigstr's own account, learn how targeted email signature marketing can double, triple, quadruple, or even quintuple engagement rates.

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