Blog

Welcome to the Sigstr blog! Here you'll find helpful tutorials, design inspiration, thought leadership, and even a few light-hearted reads. All designed to help you unlock employee email as a new ad channel.

  • 3 Easy Ways to Turn Sales Reps Into Micro-Marketers

    3 Easy Ways to Turn Sales Reps Into Micro-Marketers

    Marketing teams can (and should) educate, reinforce, and equip their sales reps with methods for implementing a high level of personalization at scale, turning them into micro-marketers.

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  • Sigstr’s Relationship-Based Marketing Playbook

    Sigstr’s Relationship-Based Marketing Playbook

    While MQLs are important for managing your funnel, they’re unreliable predictors of customer win rates. A more predictive indicator of customer win rates is relationship development.

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  • Prospecting How To: Create “Wow” Moments in Sales with Sendoso, Sigstr, and SalesLoft

    Prospecting How To: Create “Wow” Moments in Sales with Sendoso, Sigstr, and SalesLoft

    Sendoso, Sigstr, and SalesLoft, when used in tandem, can come together to create a cohesive, attention-grabbing experience for a prospect (or customer). See how in this prospecting how to guide.

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  • Sigstr + PathFactory: Deliver Personalized Email Signature Marketing at Scale and Understand How Buyers Engage with Content

    Sigstr + PathFactory: Deliver Personalized Email Signature Marketing at Scale and Understand How Buyers Engage with Content

    A recap of today's big news about the Sigstr + PathFactory integration, which allows teams to promote content in every email sent by their employees and gain insight into how that content is consumed.

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  • Sigstr for Field Marketers: Utilizing Relationship Marketing in Preparation for Your Next Field Event

    Sigstr for Field Marketers: Utilizing Relationship Marketing in Preparation for Your Next Field Event

    Putting your team in position to be face-to-face with your top customers and prospects can pay major dividends, but field marketing events are tough! Here's how Sigstr can help.

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  • If The Good Place Characters Had Email Signatures

    If The Good Place Characters Had Email Signatures

    In an effort to get into The Good Place ourselves, the Sigstr team imagined what each character's email signature would look like. Eleanor, Chidi, and even Bad Janet - check them all out here!

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  • If Your Favorite Halloween Characters Had Email Signatures

    If Your Favorite Halloween Characters Had Email Signatures

    If Scooby Doo, Frankenstein, Dracula, or the Hocus Pocus witches had email signatures - what would they look like? Check out this collection of Halloween-themed email signature banners.

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  • Email Signature Marketing vs. Traditional Email Marketing

    Email Signature Marketing vs. Traditional Email Marketing

    The Sigstr team compared total clicks between these two email strategies and found that email signature marketing is much more effective. We're talking 1,500 more clicks more effective!

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  • Lumavate Adds Sigstr to ABM Strategy with Account-Specific Targeting

    Lumavate Adds Sigstr to ABM Strategy with Account-Specific Targeting

    With Sigstr, Lumavate has unlocked employee email as their most pointed ad channel and new account-based marketing secret weapon. Learn more in this case study and customer interview.

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  • Sigstr Guidelines: Tips and Tricks for Designing Email Signature Banners

    Sigstr Guidelines: Tips and Tricks for Designing Email Signature Banners

    Ever wondered what goes into an email signature banner design? Sigstr's own designer, Anna Zimmerman, shares a few secrets and tips on how she approaches designing campaigns in this handy infographic.

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  • How We Achieved 5x Higher Engagement with Targeted Email Signature Marketing

    How We Achieved 5x Higher Engagement with Targeted Email Signature Marketing

    Based on data from Sigstr's own account, learn how targeted email signature marketing can double, triple, quadruple, or even quintuple engagement rates.

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  • Email Signature Marketing for a Good Cause

    Email Signature Marketing for a Good Cause

    Aside from promoting content and events, Sigstr customers are doing some amazing things with email signature marketing around philanthropy, fundraising, and natural disaster relief efforts.

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  • How Relationship Marketing Impacts Events

    How Relationship Marketing Impacts Events

    In this video blog, Sigstr's Relationship Marketing and Event Marketing Manager, Bailey Roberts, talks through the impact of relationship marketing related to events and field marketing.

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  • Known Marketing in the Age of GDPR

    Known Marketing in the Age of GDPR

    Sigstr's Data Protection Officer & Director of QA, Brent Mackay, shares more on what GDPR means for marketers today and the importance of known marketing.

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  • Sigstr for Sales: How Relationship Marketing Impacts a Sales Rep's Day-To-Day

    Sigstr for Sales: How Relationship Marketing Impacts a Sales Rep's Day-To-Day

    Josh Cox from the Sigstr Sales team shares how he takes full advantage of Sigstr's Relationship Marketing platform during his day-to-day as a sales rep.

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  • How Relationship Marketing Impacts ABM and Revenue Goals

    How Relationship Marketing Impacts ABM and Revenue Goals

    Sigstr's VP of Marketing, Justin Keller, shares what relationship marketing means to him and how it can be applied to account-based marketing and sales and marketing alignment.

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  • Stay Connected!
  • How We're Using Sigstr Pulse for Dreamforce

    How We're Using Sigstr Pulse for Dreamforce

    See how the Sigstr team is using Sigstr Pulse to prepare for Dreamforce 18. Sigstr's VP of Marketing, Justin Keller, walks through a few specific use cases for pre and post-event execution.

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  • How Email Signature Marketing Became Stronger as We Launched Sigstr Pulse

    How Email Signature Marketing Became Stronger as We Launched Sigstr Pulse

    Sigstr Founder, Dan Hanrahan, explains why Sigstr Pulse is a game-changer for sales and marketing teams and how this addition to the Sigstr platform made email signature marketing even stronger.

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  • Sigstr Secures $4 Million Investment Led by Edison Partners to Fuel Growth of New Products and Market Expansion

    Sigstr Secures $4 Million Investment Led by Edison Partners to Fuel Growth of New Products and Market Expansion

    Sigstr has secured $4 million in new growth investment led by Edison Partners, and announced today new growth milestones and plans to further advance new product development.

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  • The Relationship Marketing Manifesto

    The Relationship Marketing Manifesto

    With the launch of Sigstr Pulse, this post dives deeper into relationship marketing as the Sigstr team expresses their commitment to helping teams foster the relationships that drive business.

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