New Video: Why Sigstr Exists, Explained in 60 Seconds

July 17, 2016 Lucas Nelson

Email signature size thumbnail Sigstr

Employee email signatures – something that is usually viewed as a pain to facilitate rather than an opportunity. Sigstr helps organizations leverage employee email as an owned channel for Marketing and employee communications. This is why Sigstr exists – we show Marketers the hidden potential of employee email (and the simple but powerful effects of centrally managed email signatures).

We love telling this story, the story of “why Sigstr”. The best way to tell this story is in a 60-second video, and we’re proud to be releasing that new video this week.

Be sure to check it out below, and scroll further down for the video brief!

Tone:

Modern, friendly, professional, and clean.

Script:

Sending an email, it’s a small task with enormous potential. In fact, the average employee sends 10,000 emails every year, and each of those emails has the power to grow relationships, inspire action, and leave a lasting brand impression. As your company expands, so do the opportunities to tell your story, opportunities to build something great. Sigstr was founded on this belief. We offer simple, centralized control of employee email signatures, ensuring an on-brand close with every sent email. And, interactive banners customized for specific Campaigns and individual departments. Unlock an entirely new Marketing channel. With Sigstr, every employee in your organization leverages and promotes the incredible content you pour your heart into. Request a free demo today – and magnify the incredible potential of employee email with Sigstr.

Goal:

This video should explain why consistent email signatures can benefit organizations of all sizes. It is a brief overview of the Sigstr email signature platform and illustrates the hidden potential of employee email and how it can be used as an owned channel for Marketing and employee communications. It also portrays the simple but powerful effects of centrally managed employee email signatures.

Target Audience:

Marketers, owners of a company’s brand, and IT managers.

Need more Sigstr videos in your life? Check out our full collection here.

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