Email Signature Marketing 101

New to email signature marketing? Welcome! We're glad you're here! These resources can help provide a quick intro to ESM and how easy it is to get started.

  • Sigstr: General Overview0:00

    Sigstr: General Overview

    Turn your company's email volume into an amazing marketing channel for event promotion, content distribution, ABM, and more.

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  • 36 Creative Use Cases for Email Signature Marketing

    36 Creative Use Cases for Email Signature Marketing

    As you can see by the title, many teams today are taking advantage of everyday 1:1 email as a new marketing channel by mastering email signature marketing. 36 different use cases and counting!

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  • Sigstr's September Issue of Email Signature Marketing

    Sigstr's September Issue of Email Signature Marketing

    Inspired by Vogue's annual publication of all things fashion, Sigstr is showcasing the best of the best in email signature design with 50 beautiful campaign banners from their customers.

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  • The State of Email Signature Marketing

    The State of Email Signature Marketing

    Data, trends, best practices, and real examples representing the current state of this new owned marketing channel.

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  • How Sigstr Uses Sigstr for Internal Communications: Campaign Design Ideas

    How Sigstr Uses Sigstr for Internal Communications: Campaign Design Ideas

    Need some new internal communication ideas for your comms or HR team? See how Sigstr uses Sigstr to promote company culture and internal initiatives.

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  • How Sigstr Uses Sigstr for Content Distribution: Campaign Design Ideas

    How Sigstr Uses Sigstr for Content Distribution: Campaign Design Ideas

    Need a new channel for your content distribution strategy? See how email signature marketing can deliver your hard-earned content to the right audiences.

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  • How Sigstr Uses Sigstr for Events: Campaign Design Ideas

    How Sigstr Uses Sigstr for Events: Campaign Design Ideas

    20+ email signature marketing ideas and designs for event promotion. Including webinars, conferences, regional events, and company events.

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  • How Sigstr Uses Sigstr for ABM: Campaign Design Ideas

    How Sigstr Uses Sigstr for ABM: Campaign Design Ideas

    20+ ABM campaign ideas for email signature marketing straight from Sigstr's own account. Use employee email to engage with your top ABM targets.

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  • Build vs. Buy - Email Signature Marketing

    Build vs. Buy - Email Signature Marketing

    If manually updating email signatures is becoming a pain for your team, maybe it's time to invest in email signature marketing? Use this guide from Sigstr to decide between build vs. buy.

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  • Sigstr Demo: Email Signature Marketing3:49

    Sigstr Demo: Email Signature Marketing

    In this three-minute demo, we walk through a general overview of email signature marketing and how Sigstr provides value to all teams within a company.

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  • Email Signature Marketing vs. Traditional Email Marketing

    Email Signature Marketing vs. Traditional Email Marketing

    The Sigstr team compared total clicks between these two email strategies and found that email signature marketing is much more effective. We're talking 1,500 more clicks more effective!

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  • Sigstr Guidelines: Tips and Tricks for Designing Email Signature Banners

    Sigstr Guidelines: Tips and Tricks for Designing Email Signature Banners

    Ever wondered what goes into an email signature banner design? Sigstr's own designer, Anna Zimmerman, shares a few secrets and tips on how she approaches designing campaigns in this handy infographic.

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  • The Science of Email Signatures

    The Science of Email Signatures

    Eye-tracking analysis and best practices around email signature marketing with real heat maps and data to support each trend.

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  • Back to School on Email Signatures

    Back to School on Email Signatures

    Check out the math, history, and science of email signature marketing with (optional) homework. Get back to the basics with this Sigstr ebook.

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  • Sigstr Takes on Sigstr: 9 Takeaways from Analyzing Our Own 2017 Email Signature Marketing Data

    Sigstr Takes on Sigstr: 9 Takeaways from Analyzing Our Own 2017 Email Signature Marketing Data

    Our team went back and analyzed every email signature marketing campaign that Sigstr launched in 2017. Here’s what we learned.

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  • What is Email Signature Marketing?

    What is Email Signature Marketing?

    Good question! The Sigstr team is here to answer that question and more. Learn the basic of email signature marketing, along with customer examples, trends, the best designs, and more!

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  • Email Signature Marketing for a Good Cause

    Email Signature Marketing for a Good Cause

    Aside from promoting content and events, Sigstr customers are doing some amazing things with email signature marketing around philanthropy, fundraising, and natural disaster relief efforts.

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  • Email Signature Marketing’s Most Interesting Trends, Best Examples, and Top Performers

    Email Signature Marketing’s Most Interesting Trends, Best Examples, and Top Performers

    The main highlights and most compelling findings from Sigstr's "The State of Email Signature Marketing" report. With customer examples and data visuals.

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  • 3 Best Uses of Email Signature Marketing

    3 Best Uses of Email Signature Marketing

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  • When to Use Your Email Signature for More Than a Sign-Off

    When to Use Your Email Signature for More Than a Sign-Off

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