Email Signature Marketing 101

New to email signature marketing? Welcome! We're glad you're here! These resources can help provide a quick intro to ESM and how easy it is to get started.

  • Sigstr's September Issue of Email Signature Marketing

    Sigstr's September Issue of Email Signature Marketing

    Inspired by Vogue's annual publication of all things fashion, Sigstr is showcasing the best of the best in email signature design with 50 beautiful campaign banners from their customers.

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  • The State of Email Signature Marketing

    The State of Email Signature Marketing

    Data, trends, best practices, and real examples representing the current state of this new owned marketing channel.

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    Sign up for our e-newsletter, The Signoff!

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  • Build vs. Buy - Email Signature Marketing

    Build vs. Buy - Email Signature Marketing

    If manually updating email signatures is becoming a pain for your team, maybe it's time to invest in email signature marketing? Use this guide from Sigstr to decide between build vs. buy.

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  • Sigstr Demo: Email Signature Marketing3:49

    Sigstr Demo: Email Signature Marketing

    In this three-minute demo, we walk through a general overview of email signature marketing and how Sigstr provides value to all teams within a company.

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    New Interactive ebook: "Employee Email: The Overlooked Ad Channel"

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  • Email Signature Marketing vs. Traditional Email Marketing

    Email Signature Marketing vs. Traditional Email Marketing

    The Sigstr team compared total clicks between these two email strategies and found that email signature marketing is much more effective. We're talking 1,500 more clicks more effective!

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  • Sigstr Guidelines: Tips and Tricks for Designing Email Signature Banners

    Sigstr Guidelines: Tips and Tricks for Designing Email Signature Banners

    Ever wondered what goes into an email signature banner design? Sigstr's own designer, Anna Zimmerman, shares a few secrets and tips on how she approaches designing campaigns in this handy infographic.

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  • The Science of Email Signatures

    The Science of Email Signatures

    Eye-tracking analysis and best practices around email signature marketing with real heat maps and data to support each trend.

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  • How Sigstr Works: Product Overview0:46

    How Sigstr Works: Product Overview

    An overview video of the Sigstr platform, which helps you unlock employee email as an owned marketing channel by providing simple, central control over your company's email signatures. For more inform

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  • Back to School on Email Signatures

    Back to School on Email Signatures

    Check out the math, history, and science of email signature marketing with (optional) homework. Get back to the basics with this Sigstr ebook.

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  • Sigstr Takes on Sigstr: 9 Takeaways from Analyzing Our Own 2017 Email Signature Marketing Data

    Sigstr Takes on Sigstr: 9 Takeaways from Analyzing Our Own 2017 Email Signature Marketing Data

    Our team went back and analyzed every email signature marketing campaign that Sigstr launched in 2017. Here’s what we learned.

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  • 28 Creative Use Cases for Email Signature Marketing

    28 Creative Use Cases for Email Signature Marketing

    Teams everywhere are doing wildly creative things with this new digital real estate. So much so that we dedicated a whole ebook to the top 28 use cases of ESM.

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  • What is Email Signature Marketing?

    What is Email Signature Marketing?

    Good question! The Sigstr team is here to answer that question and more. Learn the basic of email signature marketing, along with customer examples, trends, the best designs, and more!

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    See Sigstr in Action: Request a Demo

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  • Email Signature Marketing for a Good Cause

    Email Signature Marketing for a Good Cause

    Aside from promoting content and events, Sigstr customers are doing some amazing things with email signature marketing around philanthropy, fundraising, and natural disaster relief efforts.

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  • Email Signature Marketing’s Most Interesting Trends, Best Examples, and Top Performers

    Email Signature Marketing’s Most Interesting Trends, Best Examples, and Top Performers

    The main highlights and most compelling findings from Sigstr's "The State of Email Signature Marketing" report. With customer examples and data visuals.

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  • Why Sigstr?1:00

    Why Sigstr?

    A 60-second video explaining why Sigstr exists. Employee email signatures are usually viewed as a pain to facilitate rather than an opportunity. Sigstr helps Marketers discover the hidden potential o

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  • 3 Best Uses of Email Signature Marketing

    3 Best Uses of Email Signature Marketing

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  • General Sigstr Overview

    General Sigstr Overview

    A general overview of Sigstr's functionality and email signature marketing. It's time to unlock your newest marketing and ad channel: employee email.

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  • When to Use Your Email Signature for More Than a Sign-Off

    When to Use Your Email Signature for More Than a Sign-Off

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  • Call-To-Action Graphics: What Works In Email

    Call-To-Action Graphics: What Works In Email

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  • Webinar: The Art and Science of Email Signatures18:36

    Webinar: The Art and Science of Email Signatures

    A webinar recording from January 9th, 2018 about research and science-backed best practices behind your biggest untapped marketing channel. Hosted by Sigstr CEO, Bryan Wade, and VP of Marketing, Justi

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