What is Email Signature Marketing?

November 12, 2014 Dan Hanrahan

We're glad you asked!

At it's core, think of email signature marketing as a way to turn every email your employees send into a marketing campaign. Unlike traditional mass email marketing, employee email provides you with millions of impressions to your most engaged audience.

Sigstr's email signature marketing app dynamically inserts targeted 1:1 ads in the email signature section of every email your employees send. Check out the video below for an overview on email signature marketing and the Sigstr platform.

The main components of email signature marketing

The secret to unlocking employee email as a new marketing channel? Any of these main Sigstr features:

  • 1:1 Targeting
    • Use simple and reliable targeting to deliver the right content to the right audience every time.
  • Multi-Banner Campaigns
    • Upload multiple banners under a single campaign so that your content never goes stale.
  • Internal banners
    • Serve targeted campaign banners to your internal teammate to promote HR announcements, training content, and company events.
  • GDPR-Compliant Marketing
    • Sigstr gives your next-generation email marketing capabilities that make sure your message is seen.

Want more ideas on email signature marketing? Check out Sigstr's "The State of Email Signature Marketing" report for customer examples, trends, and more.

Previous Flipbook
28 Creative Use Cases for Email Signature Marketing
28 Creative Use Cases for Email Signature Marketing

Teams everywhere are doing wildly creative things with this new digital real estate. So much so that we ded...

Next Article
Email Signature Marketing for a Good Cause
Email Signature Marketing for a Good Cause

Aside from promoting content and events, Sigstr customers are doing some amazing things with email signatur...

×

See Sigstr in Action: Request a Demo

First Name
Last Name
Company
Job Title
Phone Number
By submitting your information above, you consent to allow Sigstr to send you relevant content from time to time. For more information, please see our Privacy Policy.
Thank you!
Error - something went wrong!