Relationships
Sigstr's Relationship Marketing Platform allows teams to understand their company's relationships and drive better engagement. To learn more, check out any of these resources below.
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0:53Watch VideoSigstr Relationships: General Overview Video
By analyzing the email and calendar patterns of all your employees, Sigstr identifies and quantifies the entire universe of relationships that your employees have.
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Read Flipbook
From No ABM Program to Award-Winning ABM Program
This ebook shares a brutally honest story about Sigstr's journey with account-based marketing. Check out our biggest lessons learned & mistakes that were made along the way. All narrated by an Otter!
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Read Article3 Ways Sales and Marketing Can Build Trust With Their B2B Buyers
A guest post from PathFactory that shares 3 ways teams can build more trust with their B2B buyers and find new ways to better understand them.
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Read ArticleScale Computing Uses Sigstr to Prioritize Top Tier Accounts for ABM Success
Sigstr has emerged as the "brick and mortar" of Scale Computing's ABM strategy. See how they use Sigstr Relationships to prioritize accounts and Sigstr Signatures to score demos that lead to revenue.
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2:17Watch VideoNew Salesforce Integration: Relationship Intent Scores and Opportunity Analytics
An overview of Sigstr's relationship intent scores and campaign opportunity analytics, both now available by integrating your Salesforce account with Sigstr.
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Read ArticleBuilding Relationships Through ABM and Inbound to Drive Better Sales
In this ebook, SmartBug Media and Sigstr walk through how to weave ABM into a team's inbound strategy, how to scale with smart content and email strategy, and how to align sales and marketing.
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Read FlipbookThe State of Relationship Marketing
See how relationship marketing can lead to revenue for your sales and marketing team in this new research report authored by Sigstr and Heinz Marketing.
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Read ArticleSigstr Relationship Data and Email Signature Marketing Drive Snowflake’s Award-Winning ABM Program
See how Snowflake Computing uses multiple components of the Sigstr platform (Signatures and Relationships) for their award-winning account-based marketing program. Read more or watch the interview.
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Read ArticleHow to Book 10 Onsite Meetings in 10 Days with Sigstr Relationships
See how Sigstr's sales development team booked 10 onsite meetings in just 10 days using location intelligence, relationships intelligence, and other elements of the Sigstr platform.
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Read ArticleHow Email Signature Marketing Became Stronger as We Launched Relationship Intelligence
Sigstr Founder, Dan Hanrahan, explains why Relationship Intelligence is a game-changer and how this addition to the Sigstr platform made email signature marketing even stronger.
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1:53Watch VideoSigstr Relationships for Salespeople
People build relationships, and relationships drive business. But in the world of sales, it can be difficult to make real, authentic connections. Luckily, Sigstr Pulse helps to bridge the gap. Sigst
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Read ArticleSigstr for Field Marketers: Utilizing Relationship Marketing in Preparation for Your Next Field Event
Putting your team in position to be face-to-face with your top customers and prospects can pay major dividends, but field marketing events are tough! Here's how Sigstr can help.
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Read ArticleSigstr’s Relationship-Based Marketing Playbook
While MQLs are important for managing your funnel, they’re unreliable predictors of customer win rates. A more predictive indicator of customer win rates is relationship development.
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Read ArticleHow To Develop The Best Relationships Through ABM
A true ABM strategy focuses on the customer experience with the goal of building genuine relationships with prospective buyers at a business’s target accounts.
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Read ArticleThe Relationship Marketing Manifesto
With the launch of Sigstr Pulse, this post dives deeper into relationship marketing as the Sigstr team expresses their commitment to helping teams foster the relationships that drive business.
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Read ArticleHow Relationship Marketing Impacts ABM and Revenue Goals
Sigstr's VP of Marketing, Justin Keller, shares what relationship marketing means to him and how it can be applied to account-based marketing and sales and marketing alignment.
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50:30Watch VideoWebinar: Optimize Your Tech Stack For Better Marketing & Sales Alignment in 2019
Originally recorded on 12/12/2018, this webinar shows how technologies like Sigstr and LeanData can help your team achieve higher revenue growth in 2019.
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1:33Watch VideoSigstr Relationships for ABM
Gone are the days of “spray-and-pray” and “inbound optimization”. Today’s most savvy marketers are focusing on their highest value accounts and aligning their efforts to win there. Sigstr Pulse provid
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Read ArticleHow Relationship Marketing Impacts Events
In this video blog, Sigstr's Relationship Marketing and Event Marketing Manager, Bailey Roberts, talks through the impact of relationship marketing related to events and field marketing.
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Read ArticleSigstr for Sales: How Relationship Marketing Impacts a Sales Rep's Day-To-Day
Josh Cox from the Sigstr Sales team shares how he takes full advantage of Sigstr's Relationship Marketing platform during his day-to-day as a sales rep.
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