Relationships

Sigstr's Relationship Marketing Platform allows teams to understand their company's relationships and drive better engagement. To learn more, check out any of these resources below.

  • Sigstr Relationships: General Overview Video0:53

    Sigstr Relationships: General Overview Video

    By analyzing the email and calendar patterns of all your employees, Sigstr identifies and quantifies the entire universe of relationships that your employees have.

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  • From No ABM Program to Award-Winning ABM Program

    From No ABM Program to Award-Winning ABM Program

    This ebook shares a brutally honest story about Sigstr's journey with account-based marketing. Check out our biggest lessons learned & mistakes that were made along the way. All narrated by an Otter!

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  • 3 Ways Sales and Marketing Can Build Trust With Their B2B Buyers

    3 Ways Sales and Marketing Can Build Trust With Their B2B Buyers

    A guest post from PathFactory that shares 3 ways teams can build more trust with their B2B buyers and find new ways to better understand them.

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  • Scale Computing Uses Sigstr to Prioritize Top Tier Accounts for ABM Success

    Scale Computing Uses Sigstr to Prioritize Top Tier Accounts for ABM Success

    Sigstr has emerged as the "brick and mortar" of Scale Computing's ABM strategy. See how they use Sigstr Relationships to prioritize accounts and Sigstr Signatures to score demos that lead to revenue.

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  • New Salesforce Integration: Relationship Intent Scores and Opportunity Analytics2:17

    New Salesforce Integration: Relationship Intent Scores and Opportunity Analytics

    An overview of Sigstr's relationship intent scores and campaign opportunity analytics, both now available by integrating your Salesforce account with Sigstr.

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  • Building Relationships Through ABM and Inbound to Drive Better Sales

    Building Relationships Through ABM and Inbound to Drive Better Sales

    In this ebook, SmartBug Media and Sigstr walk through how to weave ABM into a team's inbound strategy, how to scale with smart content and email strategy, and how to align sales and marketing.

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  • The State of Relationship Marketing

    The State of Relationship Marketing

    See how relationship marketing can lead to revenue for your sales and marketing team in this new research report authored by Sigstr and Heinz Marketing.

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  • Sigstr Relationship Data and Email Signature Marketing Drive Snowflake’s Award-Winning ABM Program

    Sigstr Relationship Data and Email Signature Marketing Drive Snowflake’s Award-Winning ABM Program

    See how Snowflake Computing uses multiple components of the Sigstr platform (Signatures and Relationships) for their award-winning account-based marketing program. Read more or watch the interview.

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  • How to Book 10 Onsite Meetings in 10 Days with Sigstr Relationships

    How to Book 10 Onsite Meetings in 10 Days with Sigstr Relationships

    See how Sigstr's sales development team booked 10 onsite meetings in just 10 days using location intelligence, relationships intelligence, and other elements of the Sigstr platform.

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  • How Email Signature Marketing Became Stronger as We Launched Relationship Intelligence

    How Email Signature Marketing Became Stronger as We Launched Relationship Intelligence

    Sigstr Founder, Dan Hanrahan, explains why Relationship Intelligence is a game-changer and how this addition to the Sigstr platform made email signature marketing even stronger.

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  • Sigstr Relationships for Salespeople1:53

    Sigstr Relationships for Salespeople

    People build relationships, and relationships drive business. But in the world of sales, it can be difficult to make real, authentic connections. Luckily, Sigstr Pulse helps to bridge the gap. Sigst

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  • Sigstr for Field Marketers: Utilizing Relationship Marketing in Preparation for Your Next Field Event

    Sigstr for Field Marketers: Utilizing Relationship Marketing in Preparation for Your Next Field Event

    Putting your team in position to be face-to-face with your top customers and prospects can pay major dividends, but field marketing events are tough! Here's how Sigstr can help.

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  • Sigstr’s Relationship-Based Marketing Playbook

    Sigstr’s Relationship-Based Marketing Playbook

    While MQLs are important for managing your funnel, they’re unreliable predictors of customer win rates. A more predictive indicator of customer win rates is relationship development.

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  • How To Develop The Best Relationships Through ABM

    How To Develop The Best Relationships Through ABM

    A true ABM strategy focuses on the customer experience with the goal of building genuine relationships with prospective buyers at a business’s target accounts.

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  • The Relationship Marketing Manifesto

    The Relationship Marketing Manifesto

    With the launch of Sigstr Pulse, this post dives deeper into relationship marketing as the Sigstr team expresses their commitment to helping teams foster the relationships that drive business.

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  • How Relationship Marketing Impacts ABM and Revenue Goals

    How Relationship Marketing Impacts ABM and Revenue Goals

    Sigstr's VP of Marketing, Justin Keller, shares what relationship marketing means to him and how it can be applied to account-based marketing and sales and marketing alignment.

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  • Webinar: Optimize Your Tech Stack For Better Marketing & Sales Alignment in 201950:30

    Webinar: Optimize Your Tech Stack For Better Marketing & Sales Alignment in 2019

    Originally recorded on 12/12/2018, this webinar shows how technologies like Sigstr and LeanData can help your team achieve higher revenue growth in 2019.

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  • Sigstr Relationships for ABM1:33

    Sigstr Relationships for ABM

    Gone are the days of “spray-and-pray” and “inbound optimization”. Today’s most savvy marketers are focusing on their highest value accounts and aligning their efforts to win there. Sigstr Pulse provid

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  • How Relationship Marketing Impacts Events

    How Relationship Marketing Impacts Events

    In this video blog, Sigstr's Relationship Marketing and Event Marketing Manager, Bailey Roberts, talks through the impact of relationship marketing related to events and field marketing.

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  • Sigstr for Sales: How Relationship Marketing Impacts a Sales Rep's Day-To-Day

    Sigstr for Sales: How Relationship Marketing Impacts a Sales Rep's Day-To-Day

    Josh Cox from the Sigstr Sales team shares how he takes full advantage of Sigstr's Relationship Marketing platform during his day-to-day as a sales rep.

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