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Customer Interview: Terminus Takes ABM Program to Next Level with Sigstr

June 3, 2019

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Terminus has always been a pro at executing ABM campaigns through a number of ad and marketing channels. After all, that’s the philosophy their business is built on! However, when the marketing team came across Sigstr, they realized there was an ABM channel they hadn’t yet tapped into, employee email.

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Return to Home

Everything you need to turn employee email into your new favorite marketing channel.

Customer Interview: Terminus Takes ABM Program to Next Level with Sigstr

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© 2019 Sigstr. All rights reserved.

Customer Interview: Terminus Takes ABM Program to Next Level with Sigstr

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Other content in this Stream

An interview with Sangram Vajre, CMO at Terminus, about the power of employee email as a new owned marketing channel. See how the Terminus team uses email signature marketing and why it goes hand-in-h

20+ ABM campaign ideas for email signature marketing straight from Sigstr's own account. Use employee email to engage with your top ABM targets.

The Fortinet team creates amazing content experiences specific to personas, industries, and even top ABM targets. And now they're using Sigstr + employee email as a new channel to intelligently delive

Welcome to Volume II of Sigstr's September Issue! Last year's edition featured 50 of the most creative email ad banners out there (and even won a few awards). This year we're back with 90 new designs!

Kyle Lacy, VP of Marketing at Lessonly, chats with Sigstr CEO, Bryan Wade, about how his team uses Sigstr for ABM and promoting content.

As you can see by the title, many teams today are taking advantage of everyday 1:1 email as a new marketing channel by mastering email signature marketing. 36 different use cases and counting!

See why employee email is the perfect channel for Marketers to influence and measure every stage of the buyer journey. Check out 5 examples in this blog post.

Orchestrate personalized, account-based campaigns across your two biggest ad channels (web and 1:1 email) with the new Sigstr + Demandbase integration!

An overview of Sigstr's relationship intent scores and campaign opportunity analytics, both now available by integrating your Salesforce account with Sigstr.

Inbound marketing and ABM are often seen as at odds, since ABM is typically classified as an outbound approach, but both can compliment each other nicely.

Sigstr has emerged as the "brick and mortar" of Scale Computing's ABM strategy. See how they use Sigstr Relationships to prioritize accounts and Sigstr Signatures to score demos that lead to revenue.

See how Snowflake Computing uses multiple components of the Sigstr platform (Signatures and Relationships) for their award-winning account-based marketing program. Read more or watch the interview.

Based on data from Sigstr's own account, learn how targeted email signature marketing can double, triple, quadruple, or even quintuple engagement rates.

With Sigstr, Lumavate has unlocked employee email as their most pointed ad channel and new account-based marketing secret weapon. Learn more in this case study and customer interview.

Gone are the days of “spray-and-pray” and “inbound optimization”. Today’s most savvy marketers are focusing on their highest value accounts and aligning their efforts to win there. Sigstr Pulse provid

In this ebook, SmartBug Media and Sigstr walk through how to weave ABM into a team's inbound strategy, how to scale with smart content and email strategy, and how to align sales and marketing.

Sigstr's targeting features and functionality help marketers turn employee email into their newest channel for ABM engagement with top targets and accounts.

Sigstr's VP of Marketing, Justin Keller, shares what relationship marketing means to him and how it can be applied to account-based marketing and sales and marketing alignment.

A true ABM strategy focuses on the customer experience with the goal of building genuine relationships with prospective buyers at a business’s target accounts.

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