The Relationship Marketing Manifesto
With the launch of Sigstr Pulse, this post dives deeper into relationship marketing as the Sigstr team expr...
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Terminus Acquires Sigstr to Shape the Future of B2B Marketing
We're exctied to announce that Terminus has acquired Sigstr to deliver full-funnel ABM and enable relationship intelligence for revenue teams.
A New KPI for Pipeline Acceleration: Email Velocity
Sigstr's VP of Customer Success and VP of Marketing discuss a new KPI revenue teams are now using for pipeline velocity. Email velocity!
From No ABM Program to Award-Winning ABM Program
This ebook shares a brutally honest story about Sigstr's journey with account-based marketing. Check out our biggest lessons learned & mistakes that were made along the way. All narrated by an Otter!
Starting Your ABM Journey with Your Customers
Sigstr's VP of Customer Success and VP of Marketing discuss the evolution of Sigstr's ABM program, what they have learned along the way, and if they would do anything differently.
The Sigstr Guide to Pipeline Acceleration
See how Sigstr uses Sigstr for pipeline acceleration and use these specific examples as inspiration for your own pipeline acceleration banners.
Sigstr Interview: ABM + Email Signature Marketing
An interview with Sangram Vajre, CMO at Terminus, about the power of employee email as a new owned marketing channel. See how the Terminus team uses email signature marketing and why it goes hand-in-h
How Sigstr Uses Sigstr for ABM: Campaign Design Ideas
20+ ABM campaign ideas for email signature marketing straight from Sigstr's own account. Use employee email to engage with your top ABM targets.
Sigstr Customer Interview: Hillary Lupo from Fortinet
The Fortinet team creates amazing content experiences specific to personas, industries, and even top ABM targets. And now they're using Sigstr + employee email as a new channel to intelligently delive
Sigstr's September Issue Volume II
Welcome to Volume II of Sigstr's September Issue! Last year's edition featured 50 of the most creative email ad banners out there (and even won a few awards). This year we're back with 90 new designs!
Sigstr Customer Interview: Kyle Lacy from Lessonly
Kyle Lacy, VP of Marketing at Lessonly, chats with Sigstr CEO, Bryan Wade, about how his team uses Sigstr for ABM and promoting content.
36 Creative Use Cases for Email Signature Marketing
As you can see by the title, many teams today are taking advantage of everyday 1:1 email as a new marketing channel by mastering email signature marketing. 36 different use cases and counting!
Influence Every Step of Your Buyer’s Journey with Sigstr
See why employee email is the perfect channel for Marketers to influence and measure every stage of the buyer journey. Check out 5 examples in this blog post.
Customer Interview: Terminus Takes ABM Program to Next Level with Sigstr
Terminus has always been a pro at executing ABM campaigns through a number of ad and marketing channels. After all, that’s the philosophy their business is built on! However, when the marketing team c
Sigstr + Demandbase: A Match Made in ABM Heaven
Orchestrate personalized, account-based campaigns across your two biggest ad channels (web and 1:1 email) with the new Sigstr + Demandbase integration!
New Salesforce Integration: Relationship Intent Scores and Opportunity Analytics
An overview of Sigstr's relationship intent scores and campaign opportunity analytics, both now available by integrating your Salesforce account with Sigstr.
How Inbound and ABM Can Go Hand-in-Hand to Drive Growth
Inbound marketing and ABM are often seen as at odds, since ABM is typically classified as an outbound approach, but both can compliment each other nicely.
Scale Computing Uses Sigstr to Prioritize Top Tier Accounts for ABM Success
Sigstr has emerged as the "brick and mortar" of Scale Computing's ABM strategy. See how they use Sigstr Relationships to prioritize accounts and Sigstr Signatures to score demos that lead to revenue.
Sigstr Relationship Data and Email Signature Marketing Drive Snowflake’s Award-Winning ABM Program
See how Snowflake Computing uses multiple components of the Sigstr platform (Signatures and Relationships) for their award-winning account-based marketing program. Read more or watch the interview.
How We Achieved 5x Higher Engagement with Targeted Email Signature Marketing
Based on data from Sigstr's own account, learn how targeted email signature marketing can double, triple, quadruple, or even quintuple engagement rates.
Lumavate Adds Sigstr to ABM Strategy with Account-Specific Targeting