The Relationship Marketing Manifesto
With the launch of Sigstr Pulse, this post dives deeper into relationship marketing as the Sigstr team expr...
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Sigstr Pulse for ABM
Gone are the days of “spray-and-pray” and “inbound optimization”. Today’s most savvy marketers are focusing on their highest value accounts and aligning their efforts to win there. Sigstr Pulse provid
Lumavate Adds Sigstr to ABM Strategy with Account-Specific Targeting
With Sigstr, Lumavate has unlocked employee email as their most pointed ad channel and new account-based marketing secret weapon. Learn more in this case study and customer interview.
A New Channel for ABM Engagement: Sigstr and Employee Email
Sigstr's targeting features and functionality help marketers turn employee email into their newest channel for ABM engagement with top targets and accounts.
How Relationship Marketing Impacts ABM and Revenue Goals
Sigstr's VP of Marketing, Justin Keller, shares what relationship marketing means to him and how it can be applied to account-based marketing and sales and marketing alignment.
How We Achieved 5x Higher Engagement with Targeted Email Signature Marketing
Based on data from Sigstr's own account, learn how targeted email signature marketing can double, triple, quadruple, or even quintuple engagement rates.
Sigstr Interview: ABM + Email Signature Marketing
An interview with Sangram Vajre, CMO at Terminus, about the power of employee email as a new owned marketing channel. See how the Terminus team uses email signature marketing and why it goes hand-in-h
How Sigstr Uses Sigstr for ABM: Campaign Design Ideas
20+ ABM campaign ideas for email signature marketing straight from Sigstr's own account. Use employee email to engage with your top ABM targets.
The State Of Relationship Marketing Report
How To Develop The Best Relationships Through ABM
A true ABM strategy focuses on the customer experience with the goal of building genuine relationships with prospective buyers at a business’s target accounts.
Account-Based Marketing for Employee Email
Sigstr ABM gives marketers the ability to target specific accounts, industries, and individuals with content tailored to each audience. Request a demo here: http://info.sigstr.com/account-based-mark
July 2018 Baltimore HUG Recap: Employee Email and ABM Engagement
Check out a recap of Sigstr's presentation at the Baltimore HubSpot User Group and learn how employee email can become the perfect channel for your team's ABM strategy.
Why Teams Are Adding Email Signature Marketing to Their ABM Lineup
See why email signature marketing is a natural addition to any team's account-based marketing lineup. Assign ESM campaigns to specific contacts or accounts.
4 Things Marketers Can Do to Support Account-Based Sales
Decision committees are on the rise, which isn't making life easier for your sales and marketing teams. Here are four ways the support account based sales.
The Relationship Marketing Manifesto
With the launch of Sigstr Pulse, this post dives deeper into relationship marketing as the Sigstr team expresses their commitment to helping teams foster the relationships that drive business.
Scaling Your Strategic ABM Campaigns
If you’re wondering when you should start scaling ABM efforts, the answer is now. Getting it right isn’t the most important thing, it's all about getting started and improving as you go.
Sigstr ABM: Strategies & Use Cases
Learn how to successfully implement an ABM strategy with Sigstr in this customer webinar recording!
Why Marketing Executives Are Excited About ABM for Employee Email
Marketers can now incorporate employee email into their ABM strategy with Sigstr. Send relevant and personalized content in every employee email.
4 Ways To Use Employee Email As A New Channel For ABM Engagement
The Four Step Guide to Account-Based Marketing
Marketing is hard. Audiences are finicky. Bosses are panicky. And […] The post The Four Step Guide to Account-Based Marketing appeared first on Sigstr.
6 Takeaways from the Optimizing ABM Impact Event