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3 Easy Ways to Turn Sales Reps Into Micro-Marketers
Marketing teams can (and should) educate, reinforce, and equip their sales reps with methods for implementing a high level of personalization at scale, turning them into micro-marketers.
PathFactory's Playbook to a Successful Rebrand
A Q&A post with Elle Woulfe, VP of Marketing at PathFactory, with a behind-the-scenes look at how PathFactory transformed from LookBookHQ and executed a successful rebrand.
Signature Story: Mapp Digital
See how Mapp Digital uses email signature marketing to distribute relevant content worldwide. In this condensed version of a webinar, Mapp Digital Marketing Manager, Veronika Feriancek, shares with th
How Employee Advocates are the Key to Making Content Marketing Work
Teams today empower their employees to become brand advocates and voices of the company. Employees so also effectively distribute content and drive engagements for your marketing team.
How to Create Ambassadors for a Seamless Rebrand Initiative
7 tips for those thinking about or currently executing a rebranding strategy for their company. It starts with the brand ambassadors!
Eye-Tracking Tests Reveal Most Impactful Part of Everyday Email Communications
See what eye-tracking tests reveal about how we interact with everyday email communications and what we focus on most. Email signature marketings works!
28 Creative Use Cases for Email Signature Marketing
Teams everywhere are doing wildly creative things with this new digital real estate. So much so that we dedicated a whole ebook to the top 28 use cases of ESM.
The Importance of Keeping Marketing Human
As AI, machine learning, and chatbots become more and more popular in the world of Marketing, human authentic marketing paves the way for the future.
[Sigstr Shout-Out] Branding Lumavate Through A Simple Email Signature
See how the Lumavate team uses Sigstr to turn their simple email signature space into a new way to distribute content and represent their brand.
Simple Ways to Boost Your Company's Press Profile
Case Study: Communicating with a Mobile Workforce