Ah, the dreaded company-wide email we’ve all received far too many times. It usually goes something like this: “Hi everyone, it’s time to update our email signatures. We’ve made some adjustments to our font and company branding, and we would like our employees to also promote our upcoming [insert event, webinar, press release, or whatever it may be] in all of our emails for the next 2 weeks. PLEASE take just FIVE minutes to follow the very specific instructions below in the next THREE days. If you do not, we will find you! PLEASE!”
That email probably includes a list of items each employee in your company needs to do, like illustrated below. On average, it likely takes your employees about 5 minutes each to update their email signatures (that is, if there aren’t any questions). And think about that time spent across a company that employs 100, 200, 1,000 or even 1M employees. For a company of just 100 employees, that’s 500 minutes or 8.3 hours of precious company time just updating their email signatures. Ouch! Not to mention, who is the poor “email signature administrator” that has to chase down every employee and manage the process Every. Single. Time. the email signature needs to change? Not to mention respond to the emails of employees who are utterly confused or lost?
If this process is all too familiar, can we suggest Sigstr’s email signature generator tool?
Sigstr’s solution combines a cohesive email signature format with engaging campaigns, all in one easy-to-use software platform, easily managed by a single administrator.
Sigstr Signatures: Individualized, employee-specific names and titles. Centrally controlled branding, content, and information.
Sigstr Campaigns: Campaign banner integration highlights latest marketing content.
Sigstr allows your company to gain control of employee’s email signatures to ensure proper formatting and branding on every single employee email signature. No longer will you have to worry about outdated signatures, formatting issues, or wrong uses of colors or fonts. And best of all, get the data to see what’s working!
How Does It Work?
With a few clicks in Sigstr, marketers can automatically inject a clickable image, called a campaign, to the Outlook and Gmail email signatures or change the format, fonts, and allowable text in employee signature lines. These campaigns or signatures are updated automatically across all employees and can be filtered by groups. And best of all? No IT or employee action required.
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