How Relationship Marketing Impacts ABM and Revenue Goals
Sigstr's VP of Marketing, Justin Keller, explains what relationship marketing means to him and how it can be applied to account-based marketing and sales and marketing alignment.
Most Recent Videos
1:33Sigstr Pulse for ABM
Gone are the days of “spray-and-pray” and “inbound optimization”. Today’s most savvy marketers are focusing on their highest value accounts and aligning their efforts to win there. Sigstr Pulse provid
1:53Sigstr Pulse for Event Marketing
As most marketers can attest, an event’s success is determined by the people who show up and what happens when everyone goes home. So the question is, how do you get the right customers and prospects
0:53Sigstr Pulse: General Overview Video
This one-minute overview provides an introduction into Sigstr Pulse, a new relationship intelligence application that helps measure your team's most important business relationships.
0:00Webinar: The State of Relationship Marketing
Matt Heinz and Sigstr's VP of Marketing, Justin Keller, share more in this webinar recording about Relationship Marketing and how to bridge the gaps between relationships and revenue.
30:42Sigstr Session: 10 mistakes Sigstr customers are making... and how to fix them!
We all make mistakes... luckily Sigstr is here to help our customers avoid the most common mistakes in employee email marketing! In this Sigstr Session, you'll learn about which mistakes our customers
2:14Sigstr CEO Bryan Wade Officially Introduces Sigstr Pulse
Relationships drive revenue. Sigstr Pulse’s relationship intelligence helps marketers understand all of your company’s relationships to create sales and marketing alignment.
18:00Sigstr Session: Connecting Sigstr to HubSpot & Marketo Workflows
Most marketers have a love/hate relationship with marketing technology. On one hand, it allows us to do our jobs better. On the other, it sometimes leads to overlapping and competing priorities. With
9:03Signature Story: Kforce
In this short customer interview, we hear from Kforce's Director of Communications and PR, Kimberly Bird. She talks through Kforce's email signature marketing strategy and top use cases for her team.
26:20Sigstr Session: Tracking Performance and ROI
As a marketer, it can be difficult to measure the success of a new channel like Sigstr. That's why we offer a number of features and integrations that help our customers assess the impact of email sig
23:09Q&A and Lessons Learned from The SDR Wars
Hear from sales development leaders about lessons learned popular trends in the SDR world in this Q&A style video.
24:48Sigstr ABM: Strategies & Use Cases
Learn how to successfully implement an ABM strategy with Sigstr in this customer webinar recording!
10:01Signature Story: Net Health
See how Net Health uses Sigstr to rally employee engagement and drive customer conversations in this "Signature Stories" customer interview. Learn more by reading the full case study here: info.sigstr
2:13Sigstr Pulse: Overview
Deliver relationship intelligence that keeps Sales and Marketing aligned and hyper-focused on your most important locations, contacts and accounts. With your company’s relationships at your fingertips
3:49Sigstr Demo: Email Signature Marketing
In this three-minute demo, we walk through a general overview of email signature marketing and how Sigstr provides value to all teams within a company.
2:01Sigstr Interview: ABM + Email Signature Marketing
An interview with Sangram Vajre, CMO at Terminus, about the power of employee email as a new owned marketing channel. See how the Terminus team uses email signature marketing and why it goes hand-in-h
26:23Sigstr Session: 3rd Party Integrations
In this Sigstr Session, learn how to leverage our most popular 3rd party integrations. Discover how to seamlessly connect Sigstr to your marketing ecosystem to drive higher levels of engagement and de
9:16Signature Story: Herff Jones
See how Herff Jones earned a 300% return on their Sigstr investment all while helping philanthropic partner Trees for the Future. Sigstr Director of Marketing, Brad Beutler, interviews Herff Jones' Ma
18:36Webinar: The Art and Science of Email Signatures
A webinar recording from January 9th, 2018 about research and science-backed best practices behind your biggest untapped marketing channel. Hosted by Sigstr CEO, Bryan Wade, and VP of Marketing, Justi
10:00Signature Story: Invoca
A Sigstr customer interview with Jen Rios, Marketing Operations Manager for Invoca, about how they use email signature marketing to promote big events and drive pipeline generation. Read the full case
2:08Integration Overview: Sigstr + Marketo