How Relationship Marketing Impacts ABM and Revenue Goals
Sigstr's VP of Marketing, Justin Keller, explains what relationship marketing means to him and how it can be applied to account-based marketing and sales and marketing alignment.
Most Recent Videos
2:41A New KPI for Pipeline Acceleration: Email Velocity
Sigstr's VP of Customer Success and VP of Marketing discuss a new KPI revenue teams are now using for pipeline velocity. Email velocity!
1:51Terminus Acquires Sigstr to Shape the Future of B2B Marketing
Hear from Terminus CEO, Tim Kopp, and Sigstr CEO, Bryan Wade, as they share more about the big announcement!
1:20Sigstr Customer Interview: Yoav from Uberflip
Uberflip CEO, Yoav Schwartz, and Sigstr CEO, Bryan Wade, discuss the Uberflip + Sigstr partnership, being mutual customers, and how Sigstr was one of the first platforms to integrate with Uberflip.
1:25Integration Overview: Sigstr + Drift
With the Sigstr + Drift integration, you can now seamlessly take any email or thread into a chat conversation. Connect your Sigstr banners to a Drift landing page or include a "Chat with me" call-to-a
4:02Starting Your ABM Journey with Your Customers
Sigstr's VP of Customer Success and VP of Marketing discuss the evolution of Sigstr's ABM program, what they have learned along the way, and if they would do anything differently.
0:18Sigstr Customer Interview: Jen Spencer from SmartBug
Hear from Jen Spencer, VP of Sales & Marketing at SmartBug, about how her team uses Sigstr for Inbound, ABM, and content delivery.
1:09Sigstr Customer Interview: Josh Meyer from OneCause
Sigstr's Director of Marketing, Brad Beutler, chats with OneCause's Sr. Director of Marketing, Josh Meyer, about how they use Sigstr for thought leadership and event promotion.
1:06Sigstr Feature Overview: A/B Testing
Unsure of which banner will convert more clicks? No need to guess anymore - upload two banners and test which one achieves a higher click rate with our new A/B Test campaign type. See side-by-side a
0:51Sigstr Customer Interview: Hillary Lupo from Fortinet
The Fortinet team creates amazing content experiences specific to personas, industries, and even top ABM targets. And now they're using Sigstr + employee email as a new channel to intelligently delive
0:47Sigstr Customer Interview: Kyle Lacy from Lessonly
Kyle Lacy, VP of Marketing at Lessonly, chats with Sigstr CEO, Bryan Wade, about how his team uses Sigstr for ABM and promoting content.
0:49Integration Overview: Sigstr + Outreach
Sigstr is ecstatic to announce our advanced integration with Outreach, the market leading sales engagement platform. Starting immediately, our joint customers can include targeted email signature ads
1:38Sigstr Customer Interview: Ryan Bonnici from G2
Sigstr CEO, Bryan Wade, and G2's CMO, Ryan Bonnici, discuss the Sigstr and G2 partnership, being mutual customers, and a new channel for driving reviews and ratings.
1:00Integration Overview: Sigstr + G2
Sigstr is thrilled to announce our latest integration with G2!
3:56Customer Interview: Terminus Takes ABM Program to Next Level with Sigstr
Terminus has always been a pro at executing ABM campaigns through a number of ad and marketing channels. After all, that’s the philosophy their business is built on! However, when the marketing team c
2:17New Salesforce Integration: Relationship Intent Scores and Opportunity Analytics
An overview of Sigstr's relationship intent scores and campaign opportunity analytics, both now available by integrating your Salesforce account with Sigstr.
2:02Sigstr April Product Update Preview
Spring has officially arrived and so have new Sigstr features! We’re excited to announce several advanced analytics offerings, an integration to help you better manage employee data, and Sigstr Relati
1:35Integration Overview: Sigstr Relationships + Salesforce
See how you can use the Sigstr Relationships + Salesforce integration to automatically score your relationships with every account and contact in your Salesforce environment.
9:40Signature Story: Scale Computing
After starting with Sigstr Signature and seeing an immediate return on their investment, Scale Computing quickly adopted Sigstr Relationships to help prioritize top ABM accounts.
10:09Signature Story: Snowflake Computing
If you’re new to account-based marketing or looking to take your ABM strategy to the next level, Daniel Day (“Mr. ABM”) and the Snowflake Computing team can show you how it’s done right. Learn more ab
32:59Sigstr Session: Time Saving Tips & Tricks
Balancing multiple marketing channels and strategies can sometimes seem impossible to manage. That's why Sigstr has introduced a number of features and services that can help you spend less time on em